Digital marketing has dominated advertising since the 1990s. The use of the internet, television, mobile phones, social media, and connection screens is a simple way to mass-market a service or product. Though digital methods can most definitely enhance your brand, consumers are constantly disposing of emails, muting commercials, and blocking ads due to the amount of information. The constant bombardment of advertisements can be overwhelming, and they may not always effectively introduce your business. In contrast, printed marketing is a proven, reliable, and personalized marketing strategy. Printed marketing such as professional business cards, banners, and letterheads have a higher response rate and can promote your business in a way that online marketing and social media ads just can’t compete with.
1. Printed materials are trustworthy.
One essential advantage of printing materials for your business is to establish trust. Experts say that when your marketing is presented via high-end prints, prospects are likely to trust your company. Several different types of materials can be incorporated into your marketing, such as business cards, banners, and letterheads. These are simple ways to share your contact information and are effective in making stable connections. Not only will handing a customer a clean-looking print make a lasting impression, but it will allow your customer to make a more personal connection with your company.
2. Printed materials are memorable.
Studies show customers are more likely to remember and contact your company after receiving a Business Card. This is due to the fact that engaging multiple senses at once increases the likelihood of remembering information later on. Touching high-quality paper, seeing vibrant colors, and unfolding aesthetic brochures stimulate multiple distinct areas of the brain. Observing an advertisement while simultaneously touching it piques the person’s interest and enables them to recall the information more effectively.
3. Printed materials are less competitive
In addition to the sensory aspects, printed advertising is less competitive. As established previously, ads are avoided as much as possible, and often never noticed due to the monotony of them. However, printed materials cannot be easily ignored and do not have to compete with multiple ads on a screen, thus avoiding any potential competition for advertising. Banners, business cards, and letterheads are excellent investments as they can be utilized for several years without losing their value. This is a cost-effective option that can be preserved for extended periods, making them a reliable and effective choice for any business.
Printed marketing is a proven, reliable, and personalized marketing strategy. By utilizing this traditional approach, businesses can establish trust, build lasting connections, reduce competition, and accelerate profitability.