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Printing Guide

What is the difference between a sheet and a page?

Think of a sheet as a single piece of paper. In simple terms, 1 sheet = 2 pages (if printed on both sides). The front of the sheet is page 1, and the back of the sheet is page 2. 

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What color mode should I submit?

When preparing files for professional printing, color mode matters. Most screens use RGB (Red, Green, Blue) to display color — ideal for digital viewing. However, printers use CMYK (Cyan, Magenta, Yellow, Black) ink to create color on paper.

 

If a file is submitted in RGB, it must be converted to CMYK before printing. This conversion can cause colors to shift or appear different than what you saw on your screen, especially with bright or neon tones that don’t exist in CMYK. Submitting your file in CMYK ahead of time helps you:

  • Maintain greater control over how your colors will print

  • Prevent unexpected changes during the production process

  • Speed up turnaround time by reducing the need for manual adjustments

Note: Colors on screen will always look different from printed colors — even in CMYK. If you need to see how your colors will print, we recommend requesting a hard copy proof. For the most accurate preview, a press proof is best, though it will come with added time and cost.

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How to Convert a PDF to CMYK in Adobe Acrobat Pro - Requires Adobe Acrobat Pro (not the free Acrobat Reader)

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Step-by-Step Guide:

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  1. Open Your File
    Open your PDF in Adobe Acrobat Pro.

  2. Access Print Production Tools

    • Click Tools in the top menu

    • Scroll and select “Print Production”

    • If you don’t see it, click “More Tools” and add it

  3. Choose Convert Colors
    In the Print Production panel, click on “Convert Colors.”

  4. Set Up Your Conversion

    • Under Matching Criteria:

      • Object Type: Any Object

      • Color Type: RGB

    • Under Conversion Profile:

      • Select your desired CMYK profile (e.g., U.S. Web Coated (SWOP) v2 or your printer’s preferred profile)

    • Set Convert To as CMYK

  5. Apply the Conversion
    Click OK — Acrobat will convert all RGB content to CMYK.

  6. Save Your File
    Go to File > Save As to keep a CMYK-ready version of your PDF.

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Why do saddle stitched booklets have to be in multiples of 4?

Saddle-stitched booklets must be in multiples of 4 pages because of how they’re printed and assembled. Each sheet of paper in a saddle-stitched booklet is folded in half to create four pages — two on the front and two on the back. For example, one folded sheet gives you pages 1–4, the next sheet gives you pages 5–8, and so on. This means the total page count must always be divisible by 4 (like 8, 12, 16, etc.). If your design doesn’t fill a full set of 4 pages, blank pages will need to be added to make it work correctly. This ensures the booklet folds and staples properly without missing or misordered pages.

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Email with any questions! service@clarksprinting.com

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Searching to find the best printing sources. 

Address:

Clark's Printing, Co. Inc. 

713 Via De Luna Drive 

Pensacola Beach, FL 32561

FL: 850-225-8386

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MAILING ADDRESS ONLY:

Clark's Printing Co. Inc.

4744 Telephone Road Suite 3-284

Ventura, CA 93003

CA: 805-643-2266

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Mon - Fri: 8am - 5pm
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Clark's Printing Co. Inc.

Clark's Printing Company, Inc., is a family-owned business providing quality printing service since 1937. Serving clients across the United States!

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